Glossary
If a word in a report needs a definition, it is here in one sentence. Otherwise we should not have used it.
How much you should rely on the result, stated plainly. It has a ceiling: only a source that measures what people have done, such as measured search volume, can raise it. Words alone never do.
What our sources were able to see of your idea. Measured: enough signal on the subject to score it. Partial: some, but not enough for confidence. Insufficient: a limit of the read, not a judgment on the idea.
The axis applied, we looked, and we did not see enough. It is never zero.
A quote we checked against its source text before we were allowed to show it. If it does not match its thread, it is dropped.
What a signal’s own words commit to: would pay, actively looking, already coping, badly, just frustrated. Each signal counted once, under its strongest register. A reading of language, not a forecast.
A theme in the conversation about your idea that shows more pain than that conversation’s average. Kept only if the gap survives a statistical check.
Monthly search counts for the words your buyers use. The only figures in a report that we did not read in a conversation, and they are labelled as such.
The strip on every report naming each source asked and what it returned, including those that answered with nothing, and those left out, with their reason.
The number that orders the country ranking: measured demand weighted by what that country received from the read.
If the paid report comes back without having been able to measure your idea, eligibility is decided automatically by the same code that scored it. The refund is then issued to your card.